Importance of Online Registration for Events

Using the right technology has been shown to reduce costs by up to 30% and increase productivity. Online registration brings the ease and security of digitization to event planning.

It becomes an important point of interaction between you and the attendees, helping you leave a good impression on them and setting a positive foundation for the event and beyond.

Online event registration is an important part of event planning and brings a plethora of benefits to the company. Let’s take a look at them in detail below.

What does online event registration entail?

64% of event marketers believe that the primary purpose of hosting an event is to bring brand awareness to a company and its products. You want every facet of your event executed with maximum efficiency to achieve positive word of mouth.

An online registration software like Eventtia helps you ace the first step of event planning and sets a solid foundation for the rest of the event. It helps you gather relevant data, store it in an organized manner, and make use of it to improve the experience of the attendees.

Definition

Online event registration is the process of registering people to attend or participate in an event electronically. The participant fills out a form online, gives out the relevant details, and submits the form to register themselves for the event.

They may have to pay a fee to enter the event. It should be noted that simply filling out the form does not guarantee a person attending the event. It only shows their interest and willingness to attend the event, even if they have paid for it.

Process

The process for online registration begins by crafting the registration form. You can easily create a form in minutes with the help of your online registration software. Create multiple forms personalized for the attendees to gain more targeted information.

Once you’ve created the form, you need to share its link with the target audience. You may make use of social media and email marketing to share it with the relevant audience. Using an event listing website increases your reach 10 times.

All the attendees have to do is click on the link to get on the form. They will fill it out and pay the fee and there you go, they have enrolled themselves. Use the information they’ve provided to curate their experience of the event.

Features

Online registrations offer a multitude of features than just registering participants and attendees. Some key features of online registration are:

• Create forms in minutes.
• Create multiple forms for different attendee groups.
• Personalize forms to gain more targeted information.
• Enable group registration — multiple people register through one registration.
• Allow attendees to choose the activities they want to be a part of.
• Accept or decline attendees to control who attends.
• Send confirmation emails to keep in touch with participants.
• Gain valuable insight to use in the future.
• Gain real-time insight into attendee participation to tweak your approach.

Importance of online event registration

More and more event planners are embracing online registration systems to ensure a smooth registration process for their attendees as well as themselves. It simply is a better choice as it saves you time and resources while providing a rewarding experience to the attendees.

Here are some of the key benefits of online registration that make it a valuable asset in event management:

Convenience

Gone are the days when people had to line up to get access to an exclusive event and the event planner had to work around the clock to manage participants and attendees. An online registration software eases the entire process for both parties involved.

Participants can enter an event with ease without any hassle. And the event planner can enroll a large number of attendees in way less time or hassle than it would take manually. Online registration is simply the better option as it’s quick, easy, and convenient.

You can create different forms for different types of audience demographics. For example, different age groups can be treated with different forms requiring variable information. Older people may not use emails as much as younger people do. So, you may add or remove information about email accordingly.

Security

Online registration deals with a completely digital database of confidential information. This is why it’s extremely important to ensure the safety of the information you store.

Your online registration software takes special care to ensure the security of the confidential information given out by the attendees. The form submission is done through a secure platform and the data is saved in a secure server where no third parties are allowed access.

The payment is made through an encrypted method to maintain top-notch security. Ensuring that their data will be securely handled attracts more people to register themselves. They will be more willing as they know their confidential information will be in safe hands.

Management

Online registration gives you the added advantage of centralized data management. The information you collect from the participant is safely stored in an organized manner. You don’t have to scramble for information as you would if you were to register participants manually.

For example, to see which participants have paid the entry fee and which ones have not, you can simply sort your database for payments to single out the participants based on their payment status. Use this information to send them payment reminders.

Moreover, you can communicate with your attendees via emails and text to give them updates about the event based on the information provided by them during registration. You can also reach them with surveys pre and post events to get their insights. Use the information provided by them in the survey to improve the upcoming events.

Conclusion

Implementing an online registration platform to enroll participants and attendees helps boost your event management.

It’s a simple process that makes registering participants in an event convenient for both parties involved. It gives you valuable data that can be used to improve the participants’ experience in the event.

Add online registration to your event management to elevate your event planning and make your events booming successes that boost your company’s growth.