Role of Video in Digital Marketing and How to Use It

  • March 20, 2024
  • 6 min read
Role of Video in Digital Marketing and How to Use It

Digital marketing, which is most commonly known as online marketing these days, is the advertisement of brands while using the internet and other forms of digital communication in order to engage with potential customers. As a marketing channel, this includes not only email, social media, and web-based advertising, but also text and multimedia messages.

In the current times, it has become normal for people to look online when they have to do an inquiry. Users initiate their searches on search engines, while some go to brand websites and others try to get their answers on mobile applications. Digital marketing has thus become a non-negotiable part of any marketing plan.

Videos have, with time, become a go-to and effective form of marketing. A well-made video may be a terrific method to get a brand’s message out to a big audience in an easy-to-understand format. A video is most commonly shared on YouTube or a social media platform, but it can also be used in the form of courses, webinars, live videos, and other formats. You can use an online video editor to create all such types of videos. Since YouTube, the biggest video watching platform, is also the second most visited website, the importance of videos in marketing is evident.

To get an insight about why videos are important in digital marketing, have a look at the reasons listed below.

1. Explains Your Product Well:

People buy products when they understand what they’re getting and how they’ll benefit from it, and videos help a far larger audience grasp what they’re getting. Their visual element is a fantastic asset for organizations since it allows them to effectively explain how things work.

2. Variety in Ways of Usage:

When it comes to video material, there are numerous options to pick from, making it easier to find a strategy that meets your company’s marketing objectives. Stories, reels, long-form films, and other choices are available on many social media platforms. The availability of online video editors has made it quite simple to make many sorts of videos.

3. Preferred by People Over Other Media:

The extraordinary reach of video-sharing sites like YouTube, as well as their widespread use by people from all walks of life, demonstrates how much people prefer videos to other types of media. It is simple for businesses to create videos, and it is simple for customers to watch them at their leisure.

4. Great Return on Investment:

With the wide range of options provided by online video editing tool, making videos has become a considerably budget-friendly option, and hence provides a much better possible returns.

5. SEO Friendly:

Since Google owns YouTube, it usually keeps YouTube videos on the top of search results. This means that if you make targeted videos for commonly searched items, it is simple to place your business on the first page of Google search results.

How to Use Videos for Digital Marketing:

With the consumers of the day becoming more curious and demanding than they have ever been, they can get anything they want within no time and with very little effort. Thus, to stay relevant in this competitive environment, one needs to create content that takes less time to be consumed while still giving all the required information.

Although organizations have been utilizing videos for a long time, the shifting environment of digital marketing has given us new opportunities for this medium. Here are some ideas for incorporating videos effectively into your digital marketing approach.

6. Go Higher in Search Rankings:

The algorithm of Google boosts websites that are rich in content. Richness here means a combination of multiple types of content. So if your brand website has a good mix of photos and videos in sync with the text, it will increase your visibility. What also increases your visibility is the number of times people share your videos, as it creates more backlinks, which are essential signals of SEO ranking.
One more way in which videos will help your website is by increasing the dwell time of consumers, as people will stay longer on your website if they wish to watch a video. The longer their dwell time, the better it is for you, as it signals Google that your website is working well.
Also, don’t forget to consider the SEO value of your videos. Optimize the meta tags and transcript to make them more searchable. In the title, description, and transcript, use your desired keywords.

7. Increase Engagement on Social Media:

‘Viral video’ is the new age term for a video that reaches a large number of audience and creates a buzz by getting an enormous number of shares on social media. With the tools available on various online video editors, you can create content that is not only appealing to the eyes but also stimulates the brain, in the process generating a favorable reaction from the viewers.
Though business owners sometimes want to create videos only with the intention of them going viral, your ultimate aim should be to get your target audience to engage more with you. Consider some innovative techniques to pique your target audience’s interest. Analyze the personal data of your present consumers to define your target market.

8. Improve User Experience on Your Website:

When it comes to conveying complex, unfamiliar information to visitors, videos can easily be considered the best option. Consider using templates provided by online video editors to make video tutorials and manuals that demonstrate to your clients how your products can be used. Also ensure that the videos must not be too long and should take less time to load, or the viewers might lose interest in them.

9. Use PPC Campaigns:

Videos can be used to create compelling advertisements for your pay-per-click campaigns. To grow your reach beyond YouTube and tap audiences in their other online hangout spots, you need to post out-stream ads and/or post your videos on partner sites. Targeting is a vital aspect of PPC video ads. Select a platform or website that is appropriate for your target market, business, and user search intent.


Video is easily one of the most potent forms of media when it comes to user engagement. It is fast expanding and on its approach to become the most favoured mode of communication. It follows that it should be employed as a tool in digital marketing as well.

The process of adding videos to your marketing campaigns is as interesting as it is rewarding. We have talked in detail about what role a video can play in digital marketing and how it can be used. Hope that this blog will provide you with the answers you were looking for in this context.

About Author

Andrew Lewis

Andrew Lewis is an expert web content writer and freelancer who is an expert in writing engaging articles in Business, General, Social Media, Tech, and Marketing categories. He has been serving our website for a few years. Andrew is a family man. When he isn’t writing, he loves to cook for his kids and spend time with them.

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