How Tech Startups Can Maximize Their Pay-per-click Budget
For tech startup owners who need an immediate increase in sales, pay-per-click (PPC) is the solution. PPC lets them stay on top of the paid ad search results for their chosen keywords.
PPC allows you to drive traffic to your website through clicks from visitors and convert leads faster. However, the duration of your paid ad depends on your budget. You have to maximize it so that your business can benefit from it.
Planning and monitoring your PPC ad can go a long way toward making the most of your budget. Here are some strategies to maximize your PPC budget:
Choose Better-performing Keywords at a Low Cost
Instead of investing much money in popular keywords, choose modest keywords that perform well. Keywords that meet your requirements are enough to pump up your sales without breaking the bank, as said by Digital Authority Partners.
You can search for these types of keywords using your Keyword Planner. Choose those that have high conversion rates but low prices.
You may not find the exact keyword that you want, but you can pick related keywords that people still use to look for your tech products or services. You can use Google Trends to find keywords that people usually type in the search bar. Select related keywords that have high clickthrough rates.
Run the same keywords through Keyword Planner and see if the conversion rates are acceptable to you. If so, choose these keywords for your PPC campaign.
Stick to the Google Search Network (GSN)
When you pay for a PPC ad, the search engine will automatically show it on GSN and the Google Display Network (GDN). To save more, let your ad show up on GSN only.
GSN is the regular search results pages that show up when you type a keyword in the search bar. On the other hand, GDN displays your PPC ad on popular sites that Google has preselected, including YouTube.
So if you are not interested in showing your PPC ad to people who browse through sites or watch YouTube videos, just stick to GSN. You can still receive lots of clicks and generate leads from GSN. Users from this group intend to purchase your tech products or avail themselves of your tech services.
Limit the Ad to the Region You Can Serve
You cannot cater to all the people at the same time, especially if your tech business is understaffed. Nowadays, one effective way to use PPC is to narrow down your geographic target to a region that you can actually accommodate.
Do not target a global audience if your business or ecommerce shop has limited order processing and delivery capabilities. Target a specific region so that when inquiries start coming in, you can attend to all the customers and process their orders on time.
Choosing a local region for your PPC ad can reduce the costs, but it can still give you the volume of inquiries that you need to meet your monthly sales quota.
Launch a Supporting Digital Marketing Campaign
It is not enough to run a PPC ad campaign and sit back to see the results. It still takes a team effort to have a successful marketing campaign. You need a search engine optimization (SEO) team to run a campaign that will help drive more traffic to your website.
Through content marketing and backlinks, you can establish the credibility of your brand. When visitors see how safe and ideal to purchase a tech product from your site, you can secure more sales.
Moreover, you need a social media team to create posts that highlight the advantages of your tech products or services. So when users check out your Facebook or Instagram pages through your company website, they can see that you are consistent with your messages and promises.
If you provide support for your PPC ad campaign, you can convert more visitors into customers and increase your revenue.
Monitor Your PPC Ad Campaign Carefully
The best way to use your money for digital marketing is to work within your budget. Running a PPC ad campaign requires a weekly commitment to monitoring and analysis. Document how your campaign progresses week by week, and analyze whether your strategies are effective.
Conduct a monthly analysis of which keywords are performing well. You can revise your keywords and strategies for the next month and see again if you are doing it right.
If you are diligent enough in monitoring and revising your campaigns, you can ensure a steady flow of inquiries and sales. If you do not have time to regularly check your PPC ad updates, you can hire a PPC specialist to carry out all these tasks. That way, you can focus on growing your small tech company.
Final Words
Running a PPC campaign can give you the leverage to stay on top of search engines’ paid ad search results. However, paying for an ad can cost much if you do not do it right. One way to spend less yet still yield maximum results is to carefully plan the keywords you will use.
If you can closely monitor the progress of your ad, you can acquire insights into how your tech startup is attracting new customers. You can use this knowledge to create other digital marketing campaigns.
Seek the help of digital marketing experts if you do not have the time to carry out all these tasks. It is critical to focus more on the profitability and growth of your tech startup.
