What Is A Webinar And How Does It Work?

  • March 18, 2024
  • 6 min read
What Is A Webinar And How Does It Work?

Have you ever noticed just how many webinar platforms seem to be popping up? There’s a reason for it, too. Webinars are one of the most powerful ways to generate leads and make sales for your online business.

Making sales is one thing, but you’re also able to generate much higher-ticket sales with webinars, simply for the fact that you can answer questions and crush any objections.

I’m getting a little too far ahead of myself though. Let’s take a step back first and identify exactly what a webinar is and what it’s used for.

What Types Of Webinars Are There And How Do They Work?

A webinar is simply a presentation that allows you to both educate and sell to an online audience. Think of it as doing a public speech, except for the fact that you can be in the comfort of your home and you don’t need to see anyone’s face.

In other words, presenting on a webinar is so much easier than giving a live public speech. However, people often compare a webinar to a public speech and because of that, brush off webinars to the side.

If you’re looking to sell any type of higher-priced product, then you’ll most certainly want to run webinars. Which type of webinar that you run? Is completely up to you. Let’s talk about two of the most popular types of webinars now.

Automated Webinars

There are two main types of webinars: automated and live. Let’s talk about automated webinars first. In case you couldn’t tell, automated webinars are able to run on 100% autopilot. This means that you can be doing anything, anywhere else, and you’ll be able to generate leads and sales around the clock. Yes, even while you’re sleeping.

The only thing that you’ll need to do is create your slides, record your presentation, and upload everything together to create the perfect automated webinar. While it might take some time to complete, the process is certainly worth it in the end. Especially for the fact that there are plenty of software tools to help you out.

When it comes to creating automated webinars, a few great choices include Demio, EverWebinar, and even WebinarKit, which is one of the newest solutions. You can check out an expert review and demo of WebinarKit if you’d like more information.

So that’s how automated webinars work. They are a big favorite over live webinars, given the fact that they are a ton less work after you’ve set them up. Let’s move onto live webinars now.

Live Webinars

Live webinars are exactly what you might expect them to be. You give a live presentation and pitch a product at the end (if you like). After mentioning automated webinars, it might not seem like live webinars have any type of advantage whatsoever, but they do.

Live webinars tend to convert at a much higher rate. The reason for this is because your audience knows that it’s live, and you get to answer questions, and most importantly, crush any type of objection that your customers might have.

While you can answer popular questions on automated webinars, there are always going to be specific questions that you might miss out on. Plus, you can answer the questions as soon as possible, too. No need to wait until the end of the presentation.

All in all, live webinars are certainly going to take a whole lot more work. This is for the fact that you have to be live for each and every single presentation that you give, but they are certainly worth it if you want to sell a bunch of higher-priced products.

The Benefits Of Webinar Presentations

You might have already noticed that webinars come with quite a few benefits by reading this article so far. However, there are plenty more that come along with the use of webinars. Let’s talk about them.

Significantly Increasing Your Sales

Sales letters just can’t compete when it comes to the power of webinar presentations. This is one of the biggest reasons why so many marketers choose a webinar in order to sell higher-priced products. From $500 to $1,000 and even $2,000.

If you want to add a serious amount of revenue to your online business, then you’ll certainly want to invest in some type of webinar software in order to help you out. When you compare the low cost of webinar software to how much you can make by selling products on webinars? It becomes a really easy decision.

Significantly Increasing Your Leads

This was mentioned previously, but it needs to be stated again. Many marketers use the traditional lead magnet and many times, they will get stagnant when it comes to generating more leads.

A webinar is perfect for switching things up, but just make sure that your hook (or headline) is powerful enough to make your perfect audience sign up for the presentation and have them watch all the way to the very end.

Webinars Are Great Market Research

Considering the fact that webinars are one of the best ways to convert online, there are a few big reasons why you might not be making any sales. The reasons include that you have the wrong audience, your audience doesn’t want the product, or you’re just not doing an effective job at selling.

All of these reasons are perfect for conducting research. While most marketers don’t want to waste the amount of time that it takes to gather this type of data, it will put you in a perfect spot for polishing up what you have and making more sales.

I could continue on more about the benefits of webinars such as reaching an audience at any time, all across the world, and even being able to promote other people’s products as an affiliate.

Either way, hopefully, this article has shown you what webinars are all about, what they can help you with, and why you should start deploying them as soon as you can. Your online business will certainly thank you!

About Author

Andrew Lewis

Andrew Lewis is an expert web content writer and freelancer who is an expert in writing engaging articles in Business, General, Social Media, Tech, and Marketing categories. He has been serving our website for a few years. Andrew is a family man. When he isn’t writing, he loves to cook for his kids and spend time with them.

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